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06Sep
TILTLABS & Lightrains Collaboration On NFT For This Onam Season Trivandrum, Sept. 6, 2022: TILTLABS has announced a strategic partnership with LIGHTRAINS (non-fungible token (NFT) & blockchain company), focusing on providing top-notch quality services and seamless experience for NFT enthusiasts. Through this agreement, TILTLABS and LIGHTRAINS will create a unified environment where users can buy, collect, and trade NFTs as digital products and collectibles. The platform focuses on providing a seamless experience, making it more accessible to a new generation of collectors everywhere. TILTLABS was founded in 2014 with the motto of guiding businesses to envision the possibilities of tomorrow's immersive tech today. For over 8 years, they have been working with Startups and Fortune 500s to deliver enriching experiences to enhance their workflow and performance. LIGHTRAINS offers solutions for companies to approach commerce, trading, and other sectors powered by blockchain and smart contracts. The partnership focuses on delivering creative and technical aspects of NFT generation, including conceptualization, development, character design, modeling, and asset designs, along with smart contract generation for NFTs. "We are excited to team up with LIGHTRAINS to introduce NFTs and the power of the blockchain to the community of enthusiasts through a dynamic, user-friendly experience. We focus on assisting brands by producing bespoke NFT assets for their respective business and launching them in the NFT marketplace," said Nikhil Chandran (CEO, Tiltlabs). TILTLABS, in collaboration with LIGHTRAINS, has proposed releasing a unique collection of NFT tokens for this Onam season to unlock new experiences. The highly anticipated tokens expected to be released on Onam have already created a strong buzz among enthusiasts, investors, and traders alike. Learn more about our festivalnfts here: https://www.festivalnfts.xyz/
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28Jul
How XR / AR Improves Digital Marketing Strategy? It’s very much evident that the modern world consumes more digital content than those, particularly in the initial years. In contrast to static and lifeless text alone, a digital content strategy must be dynamic and include rich media such as gifs, memes, infographics, and catalogued videos that would help the selective consumer to make better decisions. In this era, marked by rapid adoption of new technologies, immersive technology such as Xtended Reality is ruling the world, augmented reality isn't just influencing digital marketing; it's completely transforming it!! Virtual reality totally immerses a user and necessitates hardware, therefore it is highly valid in the gaming and entertainment industries. The general public has less access to it. Whereas AR can be experienced through the screen of a smartphone or tablet. And, thanks to Web AR, users no longer need any special hardware or even an app to enjoy the experience. As a reason, AR is driving the next age of the digital revolution. Cutting-edge technology such as AR has endless potential in marketing!! The advantages of augmented reality in marketing are limitless, especially for creative brands that use AR to attract and engage their audiences. AR solutions can be adapted to effectively show customers how to use a specific product or service without requiring them to spend hours reading lengthy instruction manuals. Additionally, augmented reality solutions could be used for marketing purposes such as improving sales presentations and proposals. The prevalence of AR-capable devices has played a prominent role in making augmented reality more extensive in marketing, advertising, and sales. Many online buyers encounter the aggravation of not being able to try on their clothes or shoes prior to actually purchasing them, which leads to disappointment. Augmented reality marketing apps resolve this problem by allowing customers to virtually try a product before buying it, consequently increasing customer satisfaction. Digital disruption has triggered innovations!! Look at furniture and interior design companies, such as IKEA, that utilize AR to stand out in the crowd. They now allow users to virtually display new furniture in their living rooms and kitchens by simply using a mobile phone app. Campaigns like Burger King's 'Burn that Ad,' in which users were lauded with a free meal at BK by simply pointing their smartphones at a McDonald's outdoor ad and seeing it "burn" on their phone, are changing the way brands advertise and promote their products. Nevertheless, augmented reality in content marketing is transforming the way some products are consumed by users. Magazines and books, for instance, are already using their printed versions to uncover virtual opportunities. Openbook Howden, like many other children's book publishers, has done this with interactive print by allowing kids to use smartphones to bring their favourite characters "alive" as well as convert the reading into a multimedia animated encounter. Upsides of Augmented Reality Over Virtual Reality in Digital Marketing Augmented Reality is influencing digital marketing strategies due to the significant growth in engagement rates resulting in increased sales and improved brand image. AR Interacts with the physical environment around a user by superimposing digital content onto the real world, engaging them in enriching content, and delivering brand-led experiences at home. Unlike VR, AR does not necessarily entail any additional hardware, and with a smartphone or tablet, users can access it from anywhere and experience enhanced content. As we can see, augmented reality enables brands to provide their customers with unique, interactive, and intuitive experiences that combine "real" and "virtual" elements. This emerging trend is altering the marketing and sales game, and it is quickly becoming one of the top options in B2C markets. Industries benefit from this innovative, interactive virtual solution and differentiate themselves from the competition by incorporating AR into their existing business models. Augmented Reality is the recommended XR for digital marketing as it's accessible to the public as well as small businesses with limited marketing budgets.
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15Jul
Monetization Solution for XR via Blockchain Transformative technologies like Xtended Reality and Blockchain have stimulated the interest of a large number of investors around the global economy. Whereas Blockchain appears to have little in common with XR at first appearance, there have been viable approaches to monetize XR via Blockchain. Blockchain, Virtual Reality (VR), and Augmented Reality (AR) are fast-growing technologies that have captivated industry, academia, and more recently, end-users. Convergence of Blockchain And Xtended Reality The integration of Blockchain and Immersive technologies is highly promising. People presently enjoy different events and concerts in a far more realistic way than watching them on television by wearing head-mounted displays, all thanks to virtual reality, and here blockchain can be used as a payment method for purchasing tickets or reserving seats. These trading activities are supported by blockchain, which creates a global economy that allows users to purchase and sell both real and digital assets without constantly worrying about currency exchange. Vibe, an AR/VR Blockchain-based gaming platform, is one of the companies that has built its company around the underlying concept. The framework contains a first-person shooter VR game called “Vibe or Die,” in which users can score crypto-tokens by shooting other players, as well as an AR game that allows people to create and see holographic performances spanning a wide range. Monetization of AR/VR Games Companies have begun to analyze the use of Blockchain in games to allow gamers to generate, trade, and buy digital assets using a single currency. Indeed, assessing the money spent by gamers on the most popular platforms reveals that they are willing to pay not only for the games themselves but also for the assets that will be utilized within such games. The example of Fortnite, a popular VR game, is illustrative. On average, 68 of 1,000 Fortnite video gamers spent $84.67 on in-game purchases. Given the large number of players, it appears that a game that is nominally free to play makes over $6.7 billion in revenue in the year 2020. Blockchain - the common link between virtual content and currencies. The VR ecosystem is currently scattered, which is producing challenges with compatibility between VR worlds, such as different user identities and currencies. In this case, the blockchain serves as a bridge between two realms, offering a layer of trust and lasting identity as well as a first step toward interconnection. Every transaction or ownership statement where there is no explicit security mechanism will be revolutionized by blockchain technology. In terms of blockchain applications, XR is a strong competitor. Multi-user virtual worlds, such as Oasis in Ready Player One, benefit from the ability to track in-world transactions and content ownership. The blockchain will be crucial for monitoring virtual content sources and ownership when the actual and virtual worlds become inextricably linked through AR devices. Before becoming unduly enthused about any trend positioned as the next great thing, it's vital to use critical reasoning. Despite the fact that the majority of content is now localized, there is a significant drive toward centralized platforms. Furthermore, the next generation of AR gadgets will be able to scan tangible content and virtualize it. To track ownership and provenance, we'll need a blockchain system if we replace physical items with updated virtual ones. According to a recent technology overview, 3D mapping and image recognition can be used to construct a realistic digital model of ourselves, voice synthesis technology can correctly duplicate the sound of our speech, and improved AI and machine learning can replicate our behaviour. For instance, we may be in a VR world amongst our friends, although when we log out, our avatar could remain intact as well communicate with our friends as if we were still there. It also appears to be rather frightening, since one could lose control of their virtual persona. Some evil corporation, for example, could make a copy of it and utilise it for malicious purposes. That's where Blockchain technology could prove to be really beneficial. Being able to protect our digital selves in a way that doesn't centralise ownership and allows us to plainly audit where our digital selves are accessed will become a necessity. Imagine a unified VR Metaverse; in order to achieve this, Blockchain technology is significant to keep track of all virtual products, rights, and credentials so that each unique application that comprises the Metaverse can accurately portray digital avatars but also allow the user to access the inventory. Blending VR/AR educational solutions with Blockchain In terms of Blockchain and its use in education, it's worth mentioning that a lot of educational institutions have already commenced experimenting with the technology. For example, the National University of La Plata (UNLP) used Blockchain to verify academic achievements, the Holberton School in San Francisco experimented with it as a way to assist employers in verifying academic credentials, and MIT used it to deliver certificates on mobile devices. Combining virtual reality and augmented reality education with blockchain technology could lead to new possibilities. Such as complete curriculums may be made available as immersive experiences or digital assets for augmented lectures using blockchain-based databases, which could preserve users' identities while limiting access to authorised users and safely tracing learners' actions. For example, VoRtex is an educational platform that uses Blockchain and Virtual Reality to support reliable learning in virtual environments. The proposed approach employs virtual reality to generate immersive experiences in which users are free to roam around and engage with other users or educational materials. The sessions are intended to include gamification elements while also encouraging teamwork. The blockchain is used to ensure data integrity and ownership. Data such as educational materials or user-generated content, for example, is synchronised among all connected users via the Blockchain. Generally, VR/AR is incorporated into Blockchain-based applications as enabling technologies that improve users' interactions with digital content. The potential benefits of integrating Blockchain into VR/AR systems, on the other hand, lay in the ability to connect digitised economies into unified platforms, where assets and payment systems can be controlled in a distinctive and convenient manner.
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14Jul
How 5G Enhances VR Experience? 5G has been associated with the possibility of new digital applications and services that accompany a hyper-connected life . We've seen how this new technology, which permits "perfect" connectivity, adds additional value to both consumers and enterprises. The global pandemic is having a significant impact on our daily lives, and the importance of new emerging technologies and services are increasing as a result. For example, we've noticed an uptick in demand for communication services, remote collaboration tools, and efficient and consistent data access — whether from the workplace, home, or both. In this new digital reality, VR is a technology concept that offers significant benefits. In industries like manufacturing, gaming, media, automotive, and healthcare, this technology brings up new methods of working, allowing for better productivity as well as entirely new user experiences. VR applications also provide service providers with new business models and opportunities. These new use cases are being brought to life by the combination of 5G access networks, high-performance distributed 5G core capabilities, and new devices. 5G expedites the Virtual Reality revolution!! Starting with 1G and progressing to 4G and now 5G, the telecom industry has always evolved to take advantage of the latest, better technologies as they become accessible. In fact, 5G will hasten the pace of technological adoption. Immersive technology, such as VR, is a key component in enabling 5G use cases and business models, as well as contributing to the high performance, high-capacity, high reliability, and low latency associated with 5G, all delivered at a low total cost of ownership (TCO). This combination of improved performance and reduced TCO is critical in dealing with incremental growth in data traffic. 5G empowers Virtual Reality experiences Immersive experiences have enabled VR that has transformed the way we consume and interact with content, both as consumers and businesses. Creating VR experiences, on the other hand, does not come without technical challenges. To combine and synchronise the real world and user movements with the digital world a huge number of visual processes are required. Because graphics highly require extensive rendering, on-device processes are supplemented by distributing workloads between the AR/VR device and the edge cloud. A fast and reliable 5G connection is required to deliver a final experience to the user. VR applications require strong network requirements including low latency, high reliability and high bandwidth. It's no secret that there's a surge in interest in virtual reality. Mordor Intelligence predicts that between 2020 and 2026, the value of VR will rise from $17.25 billion to around $184.66 billion, representing significant growth. 5G is possibly the smartest infrastructure for virtual worlds and represents a new boundary for VR. Perks of 5G for Virtual Reality Virtual reality is capable of transforming the world. Especially in this post-pandemic era, VR denotes a risk-free way to be "present" with friends and colleagues. Virtual reality ecosystems can serve as hotspots for safe collaboration and interaction. These tools also open the door to new degrees of creativity, without any of the problems of squandered resources and money. 5G technology promises significantly faster download and upload speeds, greater coverage, and more stable connections. If VR is to continue to evolve, it will demand a more affordable, larger network with lower latency and greater consistency. In simple terms, 5G is a requirement and the future of immersive technology is dependent on it. To run VR applications, many of the VR head-mounted (HMDs) displays require a strong PC. This indicates that your amusement with VR is limited to a specific site. With the introduction of 5G, storage, power consumption, and processing power will be shunned from the PC and into the edge cloud. This means that VR users will only need a headset, allowing VR to be consumed at any time and from any location. The VR solutions today have to deal with a considerable delay between response and request. You will not always reach out to virtual content in real-time and interact with it. The higher the lag, the lower the plunge. 5G can efficiently reduce latency by approximately 10 times and improve data transfer rates. Lower latency equates to an increased responsiveness. The bare minimum for playing non-VR games is 50 milliseconds of latency. In VR, when the latency is over 20 ms, users experience nausea. The impact of reduced latency will drastically affect our way of interacting with virtual experiences. Many of the "VR sickness" problems experienced by individuals today are due to the lag between their body's movements and the response of the VR machine. Less latency results in fewer moments of nausea. The VR experience highly depends on a lot of data moving from one computer system to another. In order for a VR experience to function properly, the data need not just move fast – it needs to prevent congestion which leads to twitchy images or content not being loaded as it ought. VR applications can be attuned to network performance, with interruptions affecting user experience significantly. 5G enhances the data that a system can process at any time, improving the system's reliability and performance. Furthermore, 5G systems are able to handle larger amounts of data more neatly and without any lag or congestion, such as 4K video streams or 8K video. This should make sure that graphics are more immersive and accurate on VR devices. Today's VR companies increasingly test tools to make displays more wealthy than their previous, pixelated counterparts. 5G will facilitate that the stunning sceneries that we can produce in software environments can stream coherently onto Virtual Reality headsets, the result should lead to better, lighter and more comfortable headsets. 5G's functionality supports several VR applications, such as real-time video rendering, shorter download and installation times and expansion of brands and shopping experiences beyond shops. Utilizing 5G in the VR world, users may roam more freely in a virtual environment without worrying about accidentaly leaving a data circle. Regardless, the space a person with a VR Headset may cover still be limited, 5G offers us a greater degree of reliability in digital reality and results in improved mobility. No one wants to deal with the consequences of fluctuation in data connection when companies provide crucial training experiences or collaborate on complex designs, thus disrupting their boundless virtual experience. Furthermore, 5G acts as a catalyst for better virtual reality collaboration. Many organisations have already been looking at virtual reality as a mode to bring teams from different locations around the world together. Regretfully, not every team member will have access to a strong Wi-Fi connection, so that they can actively participate in the VR experience. VR headsets getting increasingly 5G compatible has widened new collaborative possibilities. People who previously had no access to the right data bandwidth to join a VR meeting can now easily enter a virtual environment. This could lay the groundwork for remote team members and specialists to have far better access to a hybrid workplace. 5G will turn the landscape of the VR Developers and designers are looking for further extensive ways to take virtual experiences to the next dimension. Now that companies and individuals alike are becoming more interested in the concept of VR. 5G is just one of the disruptive technologies poised to change the way we interact with virtual environments and it will make the VR environment more accessible to businesses worldwide by improving data streaming capability, lowering latency, and increasing reliability. With the rise of 5G connectivity, some of the major issues that have previously prevented businesses from adopting virtual reality could be resolved. 5G represents a new horizon in the development of virtual reality when combined with other disruptive technologies such as AI and IoT connections.
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05Jul
Tiltlabs Wins Big in Homajam Homies Join Fun Run’s win at Homa Games in the category of Coups De Coeur, Favourite of the Partners is yet another feather in our cap. TILTLABS’s expertise in creating super cool and fun hyper-casual games met with HomaJam’s hunt for the best games and talent around. Homies Join Fun Runs is a hyper-casual game where one can touch the screen to make a homie run and place action cards to make homies jump, dash, shrink and expand them to complete levels, unlocking new homes. TILTLABS creates Hyper-casual games that are lightweight with simple mechanics and minimal design that offer instant gameplay and user engagement. Unlike other genres, which have very specific audiences, hyper-casual games are built for the masses. Hyper-casual games are topping the app store charts being mobile gaming’s most profitable genre. Within half a century, these games have gone from primarily being played for time pass to accumulating revenues of over $100 billion per year. Hyper-casual games are now the most downloaded genre in mobile gaming worldwide, accounting for 31% of all installs, according to data from Sensor Tower. By recent estimates, the gaming industry is on track to double these already impressive numbers by 2023. With competition being high and every developer and publisher wanting to create something in this genre, there have raised some common trends in hyper-casual games lately. Listing some of the most exciting trends we follow here: - Anything and everything is adapted to the hyper-casual genre now Now hyper-casual game developers have a culture of adopting anything and everything to this genre. Being a lightweight game with minimal design and relatively easy to produce, any concept which is likely to attract a mass audience is finding a way to being a hyper-casual game. The trend of feel-good mechanics is what we follow here to create hyper-casual games that engage our players to relax and urges them to take some time out. IP- based games- our newest attraction Hyper casual games backed by a prominent third party are a rising trend seen in latest years. Brands find games as an effective way to better recognition and positioning. Users that are loyal to a brand are more likely to play a game for a longer time and ultimately increasing the retention rates. We create hyper-casual games that can help brands to reach and influence a mass audience, making it not only an opportunity to increase brand awareness and loyalty but also to drive sales both in and outside of the app. Visuals being more realistic Being in a race to attract a mass audience, hyper-casual game developers have been creating visually stimulating creatives that could give them an edge. With a higher number of games available in stores, players tend to choose the game with the most appealing visuals. This has changed the focus of developers to improve the graphics and visual quality of games. Generating unique Hyper casual designs that can crack the download charts is what we are keen on developing here. With their fast development cycles, desirable genre, and profitability for developers and publishers alike, these once-upon-a-time “simple” games are continuing to not only prove that they are here to stay but also their strength and influence in the wider mobile gaming market. Trends in hyper-casual games tend to be small and continue to rise and fall. But this genre is built in such a way that it can easily adapt to changes and evolve. On keeping updated with these changing trends and handy with the right tools to incorporate its unique elements, TILTLABS is one step ahead in staying on top of the hyper-casual game charts. Stewart Rogers, Hyper-Casual Games: Trends and how to reach scale, April 16, 2021, accessed June 8, 2021 http://web.archive.org/web/20210416092755/https://dataconomy.com/2021/04/hyper-casual-games-trends-reach-scale/ Rae Steinbach, The 4 biggest hyper-casual game trends of 2021, accessed June 8, 2021 https://supersonic.com/blog/the-4-biggest-hyper-casual-game-trends-of-2021/
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22Mar
Manufacturing is set for the next era of revolution and XR is going to be the key driver Traditional manufacturing and industrial practices are in the phase of a major transformation spanning the entire manufacturing/production cycle and value creation processes in the name of Industry 4.0. It creates manufacturing systems that are interconnected, communicates, analyse, and use the information to drive further intelligent action. At the heart of this transformation is a combination of cyber-physical systems, the Internet of Things (IoT), and extended reality (XR). Immersive technologies of VR, AR, and MR can be applied across all industries evolving with Industry 4.0, with many of the biggest leaps likely coming from the manufacturing sector, finding a wide range of opportunities in maximizing productivity from maintenance, training, sales & marketing, safety compliance to ensure simplified work procedures from Field Technician Solutions to Marketing Solutions and what not. XR can help developers and engineers communicate during each stage of the design process in real-time, helping the teams stay on the same page, reducing errors that could cost the company, and thereby reducing the product development cycle. XR technologies provide powerful, largely unexplored application areas in Industry 4.0, that will revolutionize the way we work, collaborate, and live our lives.
Read MoreTILTLABS is a product realization company that operates mainly Metaverse, XR & Mobility, Virtual Production, Games & Gamification, Blockchain, and NFT. We specialize in using emerging technologies to create interactive, intuitive, and immersive experiences that really matter.
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