Bring your creative vision to life.

What is Virtual Art Department (VAD)?

The Virtual Art Department (VAD) is a crucial part of the virtual production industry. They are responsible for creating, designing, and implementing digital assets and environments, providing technical support, and performing quality assurance. They collaborate with other departments, such as virtual cinematography, virtual production, and VFX. VAD artists design and assess which set builds will be practical and digital, capturing physical sets and locations, virtually scouting digital locations, and developing preliminary environments for the DP to pre-light. They take designs and digital renderings from the art department and transform them into virtual 3D replicas, allowing the director and production team to visualize the final shot before physical production fully.

What We do

Accelerating innovation in filmmaking with our Virtual Art Department Services

We excel in providing exceptional Virtual Art Department (VAD) and virtual production services, from bringing imaginative concepts to life to streamlining the entire filmmaking process. With a comprehensive understanding of Extended Reality and Digital Content Creation, we have honed the integration of hardware, sensors, and real-time technologies over 8 years to assist content creators in harnessing the potential of virtual production. Our team employs real-world technologies and custom virtual production tool sets to simplify the production process of CG and animated films, making them more efficient, adaptable, and cost-effective while preserving creative freedom.

Concept and design of digital assets and environments

Creation & implementation of digital assets into the virtual production pipeline.

Quality assurance & testing of digital assets to ensure they meet technical requirements.

Continuously improve and update the virtual assets library for future use.

Collaboration with other departments like Virtual Cinematography, Virtual Production, & VFX.

Workflow

Concept and design

We provide complete authority of the Metaverse assets to the clients with transparency, without any central authority. Our VAD team collaborates with the virtual production team to design and create the digital assets and environments used in the filming process. This includes developing sketches, illustrations, and storyboards to plan out the assets' and environments' appearance and atmosphere.

Creation

Once the concepts and designs have been approved, the VAD team constructs the digital assets and surroundings using 3D modeling, texturing, and lighting software. The process includes generating 3D models of the assets and surroundings, applying textures to the models, and configuring lighting for the scenes.

Implementation

The VAD team will then integrate their digital assets and environments into the virtual production pipeline, ensuring that they meet technical requirements and work smoothly with other assets and software. This process may include collaborating with the virtual production team to integrate the assets into the pipeline and working with other departments, such as virtual cinematography and VFX, to ensure that the assets are seamlessly incorporated into the final production.

Quality assurance

Once the digital assets and environments are created, our VAD team conducts quality assurance testing to guarantee that they meet technical standards and are of exceptional quality. The method may include evaluating the assets in different virtual production situations to identify and address texture, lighting, or animation issues.

Feedback and revisions

Our team will collaborate with other departments to receive feedback on the assets and make revisions as needed. This step may involve working with the virtual production team to make adjustments to the assets based on feedback and working with the virtual cinematography and VFX teams to ensure that the assets are appropriately integrated into the final production.

Improving & updating the virtual assets

Our team is dedicated to maintaining a high-quality standard in the project's virtual assets library. We accomplish this by regularly reviewing and updating the collection of digital assets to ensure they meet the latest technical requirements and are of the highest quality. The process includes assessing the assets for any issues, making necessary revisions and improvements, and adding new assets to the library as needed.

Deliverables we offer

3D Models Of Characters, Props, And Environments

Our Virtual Art and Design (VAD) team is dedicated to helping bring your vision to life by creating high-quality, accurate, and detailed 3D models of the assets and environments which are visually stunning and ready for use in your production.

Textures

We use the latest techniques and tools to ensure that the textures are highly detailed, accurately reflect the intended material properties, and seamlessly integrate with the 3D models, regardless of a video game, an animated film, or a virtual reality experience.

Lighting

We specialize in crafting stunning lighting for digital assets and environments, adding depth, mood, and atmosphere to bring your virtual world to life. Let us elevate your project with expert lighting solutions.