How XR / AR improves Digital Marketing Strategy
It’s very much evident that the modern world consumes more digital content than those particularly in the initial years.
In contrast to static and lifeless text alone, a digital content strategy must be dynamic and include rich media such as gifs, memes, infographics, and catalogued videos that would help the selective consumer to make better decisions.
In this era, marked by rapid adoption of new technologies, immersive technology such as Xtended Reality is ruling the world, augmented reality isn’t just influencing digital marketing; it’s completely transforming it!!
Virtual reality totally immerses a user and necessitates hardware, therefore it is highly valid in the gaming and entertainment industries. The general public has less access to it.
Whereas AR can be experienced through the screen of a smartphone or tablet. And, thanks to Web AR, users no longer need any special hardware or even an app to enjoy the experience. As a reason, AR is driving the next age of digital revolution.
Cutting-edge technology such as AR has endless potential in marketing!!
The advantages of augmented reality in marketing are limitless, especially for creative brands that use AR to attract and engage their audiences.
AR solutions can be adapted to effectively show customers how to use a specific product or service without requiring them to spend hours reading lengthy instruction manuals. Additionally, augmented reality solutions could be used for marketing purposes such as improving sales presentations and proposals. The prevalence of AR-capable devices has played a prominent role in making augmented reality more extensive in marketing, advertising, and sales.
Many online buyers encounter the aggravation of not being able to try on their clothes or shoes prior to actually purchasing them, which leads to disappointment. Augmented reality marketing apps resolve this problem by allowing customers to virtually try a product before buying it, consequently increasing customer satisfaction.
Digital disruption has triggered innovations!!
Look at furniture and interior design companies, such as IKEA, that utilize AR to stand out in the crowd. They now allow users to virtually display new furniture in their living rooms and kitchens by simply using a mobile phone app.
Campaigns like Burger King’s ‘Burn that Ad,’ in which users were lauded with a free meal at BK by simply pointing their smartphones at a McDonald’s outdoor ad and seeing it “burn” on their phone, are changing the way brands advertise and promote their products. Nevertheless, augmented reality in content marketing is transforming the way some products are consumed by users.
Magazines and books, for instance, are already using their printed versions to uncover virtual opportunities. Openbook Howden, like many other children’s book publishers, has done this with interactive print by allowing kids to use smartphones to bring their favourite characters “alive” as well as convert reading into a multimedia animated encounter.
Upsides of Augmented Reality Over Virtual Reality in Digital Marketing
Augmented Reality is influencing digital marketing strategies due to the significant growth in engagement rates resulting in increased sales and improved brand image.
AR Interacts with the physical environment around a user by superimposing digital content onto the real world, engaging them in enriching content and delivering brand-led experiences at home.
Unlike VR, AR does not necessarily entail any additional hardware and with a smartphone or tablet, users can access it from anywhere and experience enhanced contents.
As we can see, augmented reality enables brands to provide their customers with unique, interactive and intuitive experiences that combine “real” and “virtual” elements. This emerging trend is altering the marketing and sales game, and it is quickly becoming one of the top options in B2C markets. Industries benefit from this innovative, interactive virtual solution and differentiate themselves from the competition by incorporating AR into their existing business models.
Augmented Reality is the recommended XR for digital marketing as it’s accessible to the public as well as small businesses with limited marketing budgets.