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From blueprints to full-scale 3D models, the manufacturing process has indeed come a long way. Today product ideas can easily be brought to life in the blink of the mind’s eye. This is the power of Extended Reality (XR), comprising AR, VR and MR. As customer needs have evolved, so has the manufacturing process. For instance, the savvy customer of today believes in the ‘try before buy’ mantra. Earlier, this would have meant tailoring products according to individual preferences before introducing them in the market—a time-consuming, not to mention costly affair. At TILTLABS, we have created AR solutions that overcome these barriers by allowing customers to virtually interact with a product through their smartphones at every stage, anytime and anywhere. They can then communicate their feedback instantly, enabling a seamless product manufacturing lifecycle.
In a fast-moving manufacturing environment, new hires need to be industry-ready in a short time frame. XR allows you to provide them with valuable hands-on training in a simulated environment, equipping them for the workforce in an efficient and cost-effective manner.
For manufacturing entities with offices in remote locations, equipment maintenance can involve costly and time-consuming travel. However, by simulating the environment in these locations, XR makes it possible for engineers to remotely provide support without having to be at the actual location.
Taking the product beyond its packaging, XR can be applied to driving product interaction in store. It virtually gives shoppers a taste of what the product has to offer and builds valuable brand presence.
According to a 2020 survey of manufacturers, more than half have implemented AR/VR technology into their organization. 27% have fully deployed some sort of AR/VR solution and are expected to upscale, while 35% have plans of deployment in the pipeline. Extended Reality (XR) is poised to boost Product and Development by USD 360 billion in 2030.
By enabling immersive, real-time interaction, AR/VR can be used to provide potential hires with a hands-on experience of equipment and tools, lowering training time and costs. It can also be integrated into the product assembly process making it easier to spot mistakes and troubleshoot without the need for downtime.
Giving workers a chance to interact with the equipment in a simulated setting allows them to understand its workings in-depth thus enabling them to foresee any issues. All of this prepares them for a real-world working environment in a more efficient way.
29% of companies that were polled in a survey in 2020 on leveraging AR/VR technologies claimed to have made a 25% increase in productivity efficiency. 61% of the participants also said they have realized a 20% savings in costs.
AR/VR is well on its way to transforming the manufacturing sector. Companies are already taking advantage of solutions such as virtual training programs and introducing XR-powered robots on the factory floor.
Scalability is one of the most significant challenges for manufacturers in deploying AR/VR technologies. The kind of speed and scale that is required to drive innovation in the manufacturing sector can be achieved in partnership with technology providers who have the right expertise, platforms and infrastructure to deliver effectively.
TILTLABS is a product realization company that operates mainly Metaverse, XR & Mobility, Virtual Production, Games & Gamification, Blockchain, and NFT. We specialize in using emerging technologies to create interactive, intuitive, and immersive experiences that really matter.
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Kerala, India
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